And to tell the truth, the algorithm of Google is a moving target. When you think you have made the secret of ranking high, the rules change, and your traffic goes down. Regardless of all the changes, AI insights, and trend patterns, a single ranking parameter has been as strong as ever for ten years backlinks.
Unless you are actively working on creating a network of quality links to your site, you are probably missing out on organic traffic. A good strategy does not only involve having a higher number of links but also having the right links that will send the message of trust and authority to search engines.
The Power of Manual Outreach
Manual outreach is the best method of achieving quality links. This includes tracking down relevant websites, locating a contact person, and giving a reason to them to put a link to your work.
The latter may seem to be easy, but it takes much work. You should be able to write personalized emails, make frequent follow-ups, and provide value, which typically comes in the shape of a guest post or a resource that adds value to their current content. This is what most businesses fail at; they lack the time and resources to cope with the mill of relationship building.
In case the internal team is too busy, then a collaborator like the Outreach Monkeys could be engaged to do the heavy lifting. They focus more on manual outreach, where they make sure that all the links you get are from an actual, authoritative source and not a content farm.
Going Global: The Potential that is yet to be tapped.
The majority of businesses focus their Search Engine optimization efforts only on English-speaking markets. But when your customer base is an international one, you are losing a huge opportunity when you do not consider international SEO.
Using country-specific domains can help you rank on the local search results. This is an indicator to the search engines that your material is pertinent to the users in those particular areas. Multilingual Link Building is an art that takes specific content awareness and local search motivation at a native level, yet the reward may be very large in terms of global exposure.
3 Strategic Tactics for your Strategy.
These are three effective strategies to consider in your strategy:
1. Guest Posting
This is still among the surest ways. You have written a good-quality article on another site in your niche, and in the process, you receive a backlink to your site. Herein, the point is to offer real value to the audience of the host site and not a puff piece on which to affix your link.
2. Broken Link Building
This strategy includes the identification of broken links on other websites (links that lead to 404 error pages). Then you contact the owner of the site and indicate that there is a broken link and offer your own relevant content as an alternative. It is win-win: they eliminate a problem with user experience, and you receive a link.
3. Resource Page Link Building
Numerous sites have Resources or Links pages on which they update useful tool and article collections for their readers. In case you have made a detailed guide or something useful, you can pitch it to such pages to be included.
